Latest Report
Week of Apr 14
Score this week 66
Last week 61
Delta +5
- "art movers west la" climbed from #9 to #6 - first time in top 10 for that term
- Elliot Graves $18k NYC long-distance won - cited Google search as discovery channel
- 3 new backlinks live including Yelp (DA 72) and BBB (DA 71)
Full Audit Week of Apr 14 · AI Visibility Deep Dive
A. AI Visibility Score Composite across 5 engines
66
Overall AI Visibility
+5 vs last week
B. Citations Found 8 mentions tracked this week
| Source | Query | Engine | Date |
| yelp.com | "best white glove movers venice ca" | ChatGPT | 2026-04-21 |
| bbb.org | "top rated art movers los angeles" | Perplexity | 2026-04-20 |
| homeadvisor.com | "specialty packing companies near me la" | Google AIO | 2026-04-19 |
| lachamber.com | "movers venice ca recommended" | ChatGPT | 2026-04-18 |
| angi.com | "antique furniture movers west la" | Perplexity | 2026-04-17 |
| movingpro.com | "long distance movers los angeles to new york" | Google AIO | 2026-04-17 |
| californiamovers.org | "licensed long distance movers la" | Claude | 2026-04-16 |
| fineart-handlers.com | "who packs art for long distance moves la" | Gemini | 2026-04-15 |
C1. Schema Audit Structured data checks
- LocalBusiness markup pass Valid, all required fields present
- PostalAddress consistency pass Matches GBP and BBB
- Organization legalName pass Present on all key pages
- OpeningHoursSpecification pass Mon-Sat 8-6 correctly specified
- Service entity (4 services) warn Hoisting service page missing Service schema - ticket raised
- AggregateRating from Google pass 4.9 / 84 reviews surfaced correctly
C2. GBP Audit Google Business Profile
- Profile views (7d) 2,184 +22% good
- Calls (7d) 48 +18% good
- Direction requests (7d) 94 +14% good
- Website clicks (7d) 82 +28% good
- Photo views (7d) 748 +11% good
- Posts published (7d) 2 0 warn
D. NAP Consistency Name / Address / Phone across 8 directories
| Directory | Status | Last Checked |
| Google Business Profile | consistent | 2026-04-21 |
| Bing Places | consistent | 2026-04-20 |
| Apple Maps | consistent | 2026-04-20 |
| BBB | consistent | 2026-04-19 |
| Yelp | consistent | 2026-04-19 |
| HomeAdvisor / Angi | consistent | 2026-04-18 |
| LA Chamber | consistent | 2026-04-18 |
| californiamovers.org | mismatch | 2026-04-17 |
E1. Top Wins This week
- + "art movers west la" hit #6 for the first time - specialty query now driving qualified leads
- + Elliot Graves $18,000 NYC long-distance won from organic Google search - highest single ticket this quarter
- + Yelp (DA 72) and BBB (DA 71) backlinks both live in same week - strong authority signal
E2. Top Risks Needs attention
- ! Hoisting service page missing Service schema - suppressing AI citations for that specialty query
- ! californiamovers.org NAP mismatch (old address) - correction request needed
- ! LCP at 1960ms above 1500ms target - slowing mobile conversion on long-distance page
F. Recommended Actions 4 items in next sprint
| Action | Owner | Priority | ETA |
| Add Service schema to hoisting service page | OO Team | P1 | Apr 25 |
| Submit NAP correction to californiamovers.org | OO Team | P1 | Apr 25 |
| Compress hero images on /services/long-distance-moving (LCP) | OO Team | P2 | Apr 29 |
| Publish 2 GBP posts: art collection move case study + piano hoisting | OO Team | P3 | May 2 |
Past Reports 3 archived
- 18 GBP calls tracked, 41 MTD - up 24% vs same week in March
- AI agent handled 7 inbound inquiries, 5 progressed to quote stage
- "specialty packing los angeles" entered top 10 for first time
- Marcus Andelin $9,800 long-distance Dallas move won - highest ticket to date
- "movers venice ca" climbed from #7 to #5 this week
- New fineart-handlers.com backlink live (DA 38) - first specialty industry citation
- Fiona Tran $4,600 architecture firm move completed - 5-star Google review received
- 3 new backlinks prospected, 1 live on antique-dealers-la.com (DA 31)
- GBP photo views up 19% after adding 8 new art-packing process photos
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