Latest Report
Week of Apr 14
Score this week 74
Last week 69
Delta +5
- 11 new keywords moved into top 10, including "roofing sherman tx" (now #3)
- Halverson Auto $41.2k commercial TPO contract signed from organic call
- 4 new backlinks live, 1 pending - DA range 25-78
Full Audit Week of Apr 14 · AI Visibility Deep Dive
A. AI Visibility Score Composite across 5 engines
74
Overall AI Visibility
+5 vs last week
B. Citations Found 10 mentions tracked this week
| Source | Query | Engine | Date |
| roofingcontractor.com | "best metal roofers in sherman tx" | ChatGPT | 2026-04-21 |
| heralddemocrat.com | "who repairs roofs in sherman texas" | Perplexity | 2026-04-20 |
| shermanchamber.org | "commercial roofing companies texoma" | Google AIO | 2026-04-20 |
| bbb.org | "highest rated roofers near me sherman" | ChatGPT | 2026-04-19 |
| angi.com | "roofers sherman tx reviews" | Perplexity | 2026-04-19 |
| houzz.com | "standing seam metal roof contractor texas" | Google AIO | 2026-04-18 |
| homeadvisor.com | "top rated roof repair denison tx" | Claude | 2026-04-17 |
| lankfordroofing.com | "tpo commercial roof replacement sherman" | ChatGPT | 2026-04-16 |
| texasroofing.org | "best standing seam contractor north texas" | Gemini | 2026-04-16 |
| lankfordroofing.com | "storm damage roof inspector pottsboro" | Perplexity | 2026-04-15 |
C1. Schema Audit Structured data checks
- LocalBusiness markup pass Valid, all required fields present
- PostalAddress consistency pass Matches GBP and BBB
- Organization legalName warn Missing on /contact - flagged for client IT
- OpeningHoursSpecification pass Mon-Fri 7-5, Sat 8-12
- Service entity (5 services) pass All service URLs have Service schema
- AggregateRating from Google pass 4.8 / 312 reviews surfaced
- BreadcrumbList fail Missing on 3 service detail pages - dev ticket OO-218
- Image Object alt + caption warn 7 images missing structured caption
C2. GBP Audit Google Business Profile
- Profile views (7d) 4,382 +18% good
- Calls (7d) 74 +12% good
- Direction requests (7d) 187 +9% good
- Website clicks (7d) 142 +24% good
- Photo views (7d) 1,148 +6% good
- Posts published (7d) 3 +1 good
D. NAP Consistency Name / Address / Phone across 8 directories
| Directory | Status | Last Checked |
| Google Business Profile | consistent | 2026-04-21 |
| Bing Places | consistent | 2026-04-20 |
| Apple Maps | consistent | 2026-04-20 |
| BBB | consistent | 2026-04-19 |
| Yelp | mismatch | 2026-04-19 |
| Houzz | consistent | 2026-04-18 |
| HomeAdvisor / Angi | consistent | 2026-04-18 |
| Sherman Chamber | consistent | 2026-04-17 |
E1. Top Wins This week
- + "roofing sherman tx" hit #3 (up from #5) - first time on page-1 footer for this head term
- + Halverson Auto $41.2k commercial TPO signed from organic GBP call - cited "saw you in AI search"
- + New roofingcontractor.com (DA 62) backlink live - first national trade pub link this quarter
E2. Top Risks Needs attention
- ! BreadcrumbList schema missing on 3 service pages - capping AIO citation depth
- ! Yelp NAP mismatch (suite # missing) - causing duplicate listing risk
- ! Site LCP 1840ms still above 1500ms target - Mobile experience signal degrading
F. Recommended Actions 5 items in next sprint
| Action | Owner | Priority | ETA |
| Push BreadcrumbList JSON-LD on 3 service detail pages | OO Team | P1 | Apr 24 |
| File Yelp NAP correction request (suite # missing) | OO Team | P1 | Apr 25 |
| Add legalName to Organization schema on /contact | Client | P2 | Apr 28 |
| Compress hero images on /services/* (LCP fix) | OO Team | P2 | Apr 29 |
| Publish 2 GBP posts: storm-damage spring + Halverson case study | OO Team | P3 | May 2 |
Past Reports 5 archived
- 23 GBP calls tracked, 47 MTD - up 18% vs March same-week
- AI agent handled 9 inbound conversations, 6 progressed to estimator visit
- Schema legalName issue still flagged for IT team review
- 3 won deals MTD totaling $58,400 - all from organic + GBP
- "metal roofing texoma" climbed from #14 to #9
- New 5-star Google review from Roger D. (standing seam Pottsboro install)
- 2 reviews requested via post-job SMS, 2 received (100% response)
- AI Visibility Audit Q1 delivered to client
- 6 new backlinks live - average DA 52
- "roof repair sherman" stable at #4 - has held top-5 for 6 weeks
- 14 GBP calls tracked, 9 progressed to estimator visit
- First Service-level FAQ schema deployed across 4 pages
- Site LCP improved from 2.1s to 1.84s after image compression pass
- "commercial roofing north texas" entered top 20 (was #28)
- 2 new backlinks live, 4 prospected - chamber link expected next week
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