⚠ Demo data · the figures shown for Lankford Roofing are sample placeholders, not real results. Live data starts once this client's Google access is granted.
Latest Report
Week of Apr 14 Score this week 74
Last week 69
Delta +5
11 new keywords moved into top 10, including "roofing sherman tx" (now #3) Halverson Auto $41.2k commercial TPO contract signed from organic call 4 new backlinks live, 1 pending - DA range 25-78 Full Audit Week of Apr 14 · AI Visibility Deep Dive Composite across 5 engines
74
Overall AI Visibility
+5 vs last week
10 mentions tracked this week
Source Query Engine Date roofingcontractor.com "best metal roofers in sherman tx" ChatGPT 2026-04-21 heralddemocrat.com "who repairs roofs in sherman texas" Perplexity 2026-04-20 shermanchamber.org "commercial roofing companies texoma" Google AIO 2026-04-20 bbb.org "highest rated roofers near me sherman" ChatGPT 2026-04-19 angi.com "roofers sherman tx reviews" Perplexity 2026-04-19 houzz.com "standing seam metal roof contractor texas" Google AIO 2026-04-18 homeadvisor.com "top rated roof repair denison tx" Claude 2026-04-17 lankfordroofing.com "tpo commercial roof replacement sherman" ChatGPT 2026-04-16 texasroofing.org "best standing seam contractor north texas" Gemini 2026-04-16 lankfordroofing.com "storm damage roof inspector pottsboro" Perplexity 2026-04-15
Structured data checks
LocalBusiness markup pass Valid, all required fields present PostalAddress consistency pass Matches GBP and BBB Organization legalName warn Missing on /contact - flagged for client IT OpeningHoursSpecification pass Mon-Fri 7-5, Sat 8-12 Service entity (5 services) pass All service URLs have Service schema AggregateRating from Google pass 4.8 / 312 reviews surfaced BreadcrumbList fail Missing on 3 service detail pages - dev ticket OO-218 Image Object alt + caption warn 7 images missing structured caption Google Business Profile
Profile views (7d) 4,382 +18% good Calls (7d) 74 +12% good Direction requests (7d) 187 +9% good Website clicks (7d) 142 +24% good Photo views (7d) 1,148 +6% good Posts published (7d) 3 +1 good Name / Address / Phone across 8 directories
Directory Status Last Checked Google Business Profile consistent 2026-04-21 Bing Places consistent 2026-04-20 Apple Maps consistent 2026-04-20 BBB consistent 2026-04-19 Yelp mismatch 2026-04-19 Houzz consistent 2026-04-18 HomeAdvisor / Angi consistent 2026-04-18 Sherman Chamber consistent 2026-04-17
This week
+ "roofing sherman tx" hit #3 (up from #5) - first time on page-1 footer for this head term + Halverson Auto $41.2k commercial TPO signed from organic GBP call - cited "saw you in AI search" + New roofingcontractor.com (DA 62) backlink live - first national trade pub link this quarter Needs attention
! BreadcrumbList schema missing on 3 service pages - capping AIO citation depth ! Yelp NAP mismatch (suite # missing) - causing duplicate listing risk ! Site LCP 1840ms still above 1500ms target - Mobile experience signal degrading 5 items in next sprint
Action Owner Priority ETA Push BreadcrumbList JSON-LD on 3 service detail pages OO Team P1 Apr 24 File Yelp NAP correction request (suite # missing) OO Team P1 Apr 25 Add legalName to Organization schema on /contact Client P2 Apr 28 Compress hero images on /services/* (LCP fix) OO Team P2 Apr 29 Publish 2 GBP posts: storm-damage spring + Halverson case study OO Team P3 May 2
5 archived
23 GBP calls tracked, 47 MTD - up 18% vs March same-week AI agent handled 9 inbound conversations, 6 progressed to estimator visit Schema legalName issue still flagged for IT team review 3 won deals MTD totaling $58,400 - all from organic + GBP "metal roofing texoma" climbed from #14 to #9 New 5-star Google review from Roger D. (standing seam Pottsboro install) 2 reviews requested via post-job SMS, 2 received (100% response) AI Visibility Audit Q1 delivered to client 6 new backlinks live - average DA 52 "roof repair sherman" stable at #4 - has held top-5 for 6 weeks 14 GBP calls tracked, 9 progressed to estimator visit First Service-level FAQ schema deployed across 4 pages Site LCP improved from 2.1s to 1.84s after image compression pass "commercial roofing north texas" entered top 20 (was #28) 2 new backlinks live, 4 prospected - chamber link expected next week Email auto-sends Mon 7am on go-live · PDF + inline summary