Latest Report
Week of Apr 14
Score this week 64
Last week 59
Delta +5
- ANC Movers cited by ChatGPT for "best senior movers Vancouver WA" - AI visibility score up 5pts to 64
- "movers vancouver wa" climbed from position 6 to 4 - highest ranking since launch
- Schema errors reduced from 7 to 4 - LocalBusiness and Service entities now passing
Full Audit Week of Apr 14 · AI Visibility Deep Dive
A. AI Visibility Score Composite across 5 engines
64
Overall AI Visibility
+5 vs last week
B. Citations Found 8 mentions tracked this week
| Source | Query | Engine | Date |
| portlandchamber.org | "best moving companies portland oregon" | ChatGPT | 2026-04-21 |
| bbb.org | "top rated movers vancouver wa" | Perplexity | 2026-04-20 |
| angi.com | "senior moving services portland or" | ChatGPT | 2026-04-19 |
| yelp.com | "movers near me vancouver washington" | Google AIO | 2026-04-18 |
| homeadvisor.com | "full service packing company portland" | Perplexity | 2026-04-17 |
| movers-assoc-pnw.org | "certified movers pacific northwest" | Claude | 2026-04-17 |
| ancmovers.com | "long distance movers portland to california" | Perplexity | 2026-04-16 |
| wamovingdirectory.com | "moving company longview wa reviews" | Gemini | 2026-04-15 |
C1. Schema Audit Structured data checks
- LocalBusiness markup pass Valid - all required fields present across primary and secondary locations
- PostalAddress (3 locations) warn Longview WA address missing PostalCode field on /longview page
- Service entity - local moving pass MovingService schema valid, linked to LocalBusiness
- Service entity - senior moving fail Senior moving page lacks Service schema entirely - P1 fix needed
- Service entity - long distance fail Long distance page has incomplete Service markup, missing areaServed
- AggregateRating fail AggregateRating schema missing site-wide - review count not surfaced in AI results
- OpeningHoursSpecification pass Mon-Sat 7-7 valid on all location pages
- BreadcrumbList fail Missing on all service detail pages - dev ticket ANC-014 open
C2. GBP Audit Google Business Profile
- Profile views (7d) 3,114 +18% good
- Calls (7d) 58 +24% good
- Direction requests (7d) 148 +14% good
- Website clicks (7d) 104 +28% good
- Photo views (7d) 982 +11% good
- Posts published (7d) 2 0 warn
D. NAP Consistency Name / Address / Phone across 8 directories
| Directory | Status | Last Checked |
| Google Business Profile | consistent | 2026-04-21 |
| Bing Places | consistent | 2026-04-20 |
| Apple Maps | mismatch | 2026-04-20 |
| BBB | consistent | 2026-04-19 |
| Yelp | consistent | 2026-04-19 |
| Angi / HomeAdvisor | consistent | 2026-04-18 |
| WA Moving Directory | consistent | 2026-04-18 |
| Portland Chamber | consistent | 2026-04-17 |
E1. Top Wins This week
- + ChatGPT cited ANC Movers for "senior movers Vancouver WA" - first confirmed AI citation for a high-intent query
- + "movers vancouver wa" hit position 4 - up from 7 at start of March, first-page top half
- + portlandchamber.org backlink (DA 62) now live - strongest authoritative link in the profile
E2. Top Risks Needs attention
- ! Schema coverage is the primary AI visibility blocker - 4 schema errors including missing AggregateRating and senior moving Service entity
- ! Apple Maps NAP mismatch (phone number format differs) - creating duplicate signal risk
- ! BreadcrumbList missing on all service pages - capping AIO citation depth and crawl confidence
F. Recommended Actions 4 items in next sprint
| Action | Owner | Priority | ETA |
| Add Service schema to senior-moving and long-distance service pages | OO Team | P1 | Apr 25 |
| Implement AggregateRating schema pulling live Google review count | OO Team | P1 | Apr 25 |
| Fix Apple Maps NAP - align phone format to GBP canonical | OO Team | P2 | Apr 28 |
| Add PostalCode to Longview WA LocalBusiness address schema | OO Team | P2 | Apr 28 |
Past Reports 3 archived
- AI visibility score up 6pts to 59 - Perplexity now citing ANC for long-distance Portland queries
- GBP calls up 32% MTD vs March, 19 organic calls tracked this week alone
- 3 senior move leads qualified this week - growth segment performing ahead of projections
- 3 long-distance leads qualified this week totaling $16,400 estimated value
- "senior movers vancouver wa" climbed from position 12 to 9 - entering second page
- portlandchamber.org backlink secured - expected to index within 10 days
- AI visibility score crossed 50 for first time - Gemini now returning ANC in local moving queries
- 2 post-move review requests sent via SMS, both resulted in 5-star Google reviews
- 6 new citation links prospected across OR/WA moving directories
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