Latest Report
Week of Apr 14
Score this week 56
Last week 49
Delta +7
- Veneers page now top 5 in Tampa Bay - highest ranking in practice history
- Implant-related leads up 48% week-over-week, 3 out-of-state inquiries
- 3 out-of-state dental tourism inquiries including 2 booked consultations
Full Audit Week of Apr 14 · AI Visibility Deep Dive
A. AI Visibility Score Composite across 5 engines
56
Overall AI Visibility
+7 vs last week
B. Citations Found 8 mentions tracked this week
| Source | Query | Engine | Date |
| healthgrades.com | "best cosmetic dentist st petersburg fl" | ChatGPT | 2026-04-21 |
| zocdoc.com | "porcelain veneers st pete florida" | Perplexity | 2026-04-20 |
| vitals.com | "cosmetic dentist near me st pete" | Google AIO | 2026-04-20 |
| dentalplans.com | "dental implants st petersburg cost" | ChatGPT | 2026-04-19 |
| bbb.org | "top rated dentist st petersburg fl" | Perplexity | 2026-04-19 |
| floridadental.org | "accredited cosmetic dentist tampa bay" | Google AIO | 2026-04-18 |
| accdstpete.com | "sleep apnea laser treatment st pete" | Claude | 2026-04-17 |
| yelp.com | "porcelain veneers before after st petersburg" | Gemini | 2026-04-16 |
C1. Schema Audit Structured data checks
- LocalBusiness markup pass Valid - all required fields present and verified
- DentalClinic schema type fail Using generic MedicalBusiness - should be DentalClinic subtype. Dev ticket OO-304
- MedicalProcedure - Veneers page fail No MedicalProcedure schema on /porcelain-veneers - highest traffic page
- MedicalProcedure - Implants page fail No MedicalProcedure schema on /dental-implants
- MedicalProcedure - Sleep Apnea page fail No MedicalProcedure schema on /sleep-apnea-laser-treatment
- MedicalProcedure - Smile Makeover page fail No MedicalProcedure schema on /smile-makeover
- AggregateRating from Google pass 4.9 / 187 reviews surfaced correctly
- PostalAddress NAP consistency warn Old suite number in 3 dental directories - correction in progress
C2. GBP Audit Google Business Profile
- Profile views (7d) 7,108 +28% good
- Calls (7d) 131 +34% good
- Direction requests (7d) 312 +18% good
- Website clicks (7d) 223 +41% good
- Photo views (7d) 2,454 +22% good
- Messages (7d) 36 +38% good
D. NAP Consistency Name / Address / Phone across 8 directories
| Directory | Status | Last Checked |
| Google Business Profile | consistent | 2026-04-21 |
| Healthgrades | consistent | 2026-04-21 |
| Zocdoc | consistent | 2026-04-20 |
| Vitals | mismatch | 2026-04-20 |
| Dentalplans.com | mismatch | 2026-04-19 |
| Yelp | consistent | 2026-04-19 |
| BBB | consistent | 2026-04-18 |
| Florida Dental Assoc. | missing | 2026-04-18 |
E1. Top Wins This week
- + First AI citations appearing across ChatGPT and Perplexity for St Pete dental queries - 8 confirmed this week
- + Veneers page entered top 5 Tampa Bay organic for "cosmetic dentist st petersburg fl"
- + Out-of-state dental tourism traffic from New York up 34% - Diane Okafor case validates the channel
E2. Top Risks Needs attention
- ! Five MedicalProcedure schema gaps across core treatment pages - blocking deeper AI citation eligibility
- ! Old suite number in Vitals and Dentalplans.com - NAP mismatch risks duplicate listing flags
- ! DentalClinic schema subtype missing - AI engines may misclassify practice under generic MedicalBusiness
F. Recommended Actions 4 items in next sprint
| Action | Owner | Priority | ETA |
| Deploy MedicalProcedure JSON-LD on veneers, implants, sleep apnea, and smile makeover pages | OO Team | P1 | Apr 25 |
| Update DentalClinic schema subtype sitewide (replace MedicalBusiness) | OO Team | P1 | Apr 25 |
| Correct NAP suite number in Vitals and Dentalplans.com directory listings | OO Team | P2 | Apr 28 |
| Claim and populate Florida Dental Association directory listing (missing) | OO Team | P2 | Apr 30 |
Past Reports 3 archived
- AI visibility score up 8 points - fastest weekly gain since campaign started
- Healthgrades and Zocdoc backlinks live - dental directory coverage now 4 of 6 targets
- GBP calls up 34% vs prior week - implant and veneer queries driving volume
- Schema deployment started - LocalBusiness and AggregateRating now live and validated
- 5 MedicalProcedure schema gaps identified across core treatment pages
- Healthgrades and Zocdoc directory submissions accepted and live
- AI visibility baseline audit completed - score 38/100, schema gaps the primary bottleneck
- GBP profile fully optimised - 47 photos uploaded, Q&A section seeded with 12 questions
- NAP audit complete - 3 directory mismatches identified for correction
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